1. Original
- New style
- Having point/plot, (subtle, deep) message, lesson
- unique observation, feeling, moo
- おもしろい、きれい、Creative, imagination, eathetically pleasing
- makes a reader to think, ambiguity
- Grabs, stabs, and jabs, あい, engaging, easy to relate, not derivative
- Flow, sounds good aloud, cadence, rhythm
- Good rhetoric, artistic, careful and precise word and style choice, simple
- Use the medium to its full extent
- Coherence
- have layers
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